When, half-way through the Fifties, Giovanni Verardo talked to his three sons about his carpenter's laboratory that produced beds and bedrooms, he talked about a "job" that, over the course of time, became a passion: love for wood and for the shapes that could be created from it.
The first shed of the Verardo Giovanni & Figli company was strongly desired by the oldest of the three brothers, Pietro.
It measured a little less than 600 square metres, but was the beginning of a great adventure.
The sixties, the years of the great economical boom, were also years of great growth for the new Fratelli Verardo company.
They started to produce their first mass products and they immediately applied a production method that is certainly one of the secrets of their success today: a perfect balance between standard production and uniqueness, technology and quality of craftsmanship.
During those years Verardo, as the first of many, started its own internationalisation: progressive, never by chance, but based on an average-long term consolidation plan.
During the subsequent ten years, the company also defined its own distinguishing style and introduced very high-quality, innovative production processes, as was the case for lacquers.
The new Verardo S.p.A. is capable of continuous innovation and has taken the road that leads to modern furniture design without hesitating, thus widening its range by offering an increasingly complete line even for day furniture.
Today, Verardo S.p.A. continues its creative presence by intertwining apparently improbable features: the use of technology and the application of organizational criteria that are typical of an industry mingled in with the jealously guarded values of its handicraft past, such as the use and careful selection of high-quality materials, care for detail, customer service culture and scrupulous respect for the environment.
Verardo S.p.A. wishes to, and will, expand to show that growth does not always mean standardization, that globalization does not mean the loss of one's identity, and, above all, that the first small laboratory belonging to Giovanni Verardo really was the beginning of a great adventure.
 "Verardo family coat of arms")
 "Verardo headquarters")
 "Verardo headquarters")